Beginning January 2017, Google Chrome 56 started showing a warning for unencrypted sites that collect passwords or credit card information, labelling them as “not secure”.
By unencrypted we mean using http:// instead of https://
And from October 2017, Chrome 62 will show a not secure warning when users enter text in a form on an HTTP page, and for all HTTP pages when the user is in Incognito mode.
According to Google, this is part of a “long-term plan to mark all HTTP sites as non-secure”.
“A web with ubiquitous HTTPS is not the distant future. It’s happening now, with secure browsing becoming standard for users of Chrome,” say Chrome’s security team.
While people ignore security alerts 87% of the time, it’s unlikely they’ll be able to ignore an alert like this one:
That’s how Google Chrome is planning to label HTTP pages.
Why is Google doing this?
Because despite the many benefits of switching to HTTPS, many site owners haven’t done so.
For a while now, Google and other search engines have been on a mission to make the web more secure. Google has already taken action in this direction by announcing HTTPS as a ranking signal and indexing secure pages over unsecured pages.
They’ve even published a guide on securing your website with HTTPS, which we encourage everyone to read.
Yet with all this push towards a more secure web, stats don’t lie – less than 0.1% of websites are secure.
On the other hand, HTTPS dominates Chrome browsing. Figures from Google’s Transparency Report show that worldwide the percentage of pages loaded over HTTPS on Chrome on all platforms has surpassed 50%, up from 40% in mid-2015. On Chrome OS the figure is 68%.
Why should you consider HTTPS?
If you’re working with sensitive customer information, whether that’s credit card info or login credentials, HTTPS is a good way to reassure people that your site is secure. But apart from being more secure, which is becoming vital when trying to build trust and credibility online, there are some additional reasons why you should consider moving to HTTPS.
If you’d like to know more about switching to https please get in touch for an informal chat to see how it will effect you.Contact us to find out more about switching to SSL