Getting a website developed is just the beginning of a long process.
Your website needs to be mobile friendly, use HTTPS and be optimised for the best possible loading times. That means making sure your images aren’t bigger than needed and replacing all your PNGs with JPGs for faster loading times.
We also highly recommend the use of PDF. Remember uploading Word docs or Excel docs is a security risk and an accessibility issue as not everyone uses this software.
The content on your website is key to optimisation
Your website’s content is also very important. Amazing content is a critical aspect to performing well in the search engine results pages.
Start off by identifying which key phrase is most important for each of your pages.
By key phrase we mean what people might search for, example:
web design flintshire
If this key phrase is important to you then you need to create a page with appropriate content using this phrase along with any associated keywords such as denbigh, flintshire , flintshire castle, website design etc etc.
Remember you need to incorporate the exact key phrase “web design flintshire ” 2 to 3 times depending on how much content you have. Usually first sentence, somewhere in the middle and your last sentence as a guide.
Also consider targeting a specific geographical area as this will reduce your competition making it easier to achieve. It would be much easier to rank well for “web design flintshire” than it would be for just “web design”!
This isn’t cheating as you would be surprised at how some website owners have a page about (lightweight blue widgets) as an example and provide all sorts of information about them but never mention them by name. As a result Google won’t fully understand what the page is about and consequently it wont list your page when people search for (lightweight blue widgets).
Don’t underestimate the local market as this is often the best place to start. People talk and before long you’ll be doing business outside your local area just by word of mouth.
This can get very technical so to keep things easy to understand just identify 1 key phrase of around 3 to 5 words in length for each page on your website. You then need to identify around 5 key words which are most associated with your key phrase.
Make sure your heading 1 matches your key phrase exactly. Your heading one should be at the top of your page, be used once only per page and be supported with relevant content.
One or two images is normally sufficient. Just use your key phrase in the ALT text of your image as part of it’s description. Imagery must be of a very high quality, this can’t be emphasesed enough. Quality over quantity always! Always add a small caption to your images too.
Ideally how many words should I be using on my web page?
I know this is difficult to achieve but ideally you need to be looking at around 450 words per page according to Google and many SEO experts. I realise this isn’t always possible or desirable.
Make sure your content is unique to your website and not copied as this will have a negative effect on your search engine rankings. It’s known as duplicate content and is easily recognised by search engines.
Using social media on your website
Using some form of social media is highly recommended.
Using Facebook as an example, try to write a Facebook post every week. Use an attractive image and your message must be interesting.
Always place a link back to your website at the end. Try to link to different pages so if a post is about a specific product or service link directly to that product or service page on your website.
Don’t always simply flog your products or services. Try to provide useful information that your customers will find helpful.
General Facebook posts can always link back to your home page but don’t link to the same page all the time.
Identify all the Facebook groups local to your area and those which identify with your product or service. Every time you make a post share it in those groups too. Getting this right can be difficult at first but with time it will become second nature and less time consuming.
Using local Facebook groups is great for establishing a good local presence.
Having a blog on your website
Having a well written blog on your website is also helpful.
One image at most, keep it text based and not too short. Link to an appropriate page on your website too.
Make a Facebook post every time you write a blog post encouraging the user to view your blog post on your website to find out more.
Remember paying for Google Adwords is no substitute for the steps I’ve covered in this article. Always start with the steps I’ve covered above and then if you decide to embark on a Google Ads campaign you’ll find it will cost you much less if you’ve optimised your pages first. That’s just the way Google works. If you’re paying for the phrase web design flintshire for example but you’re page is more about domain names then your content isn’t relevant to that phrase and Google will know this.
Google after all wants the most relevant content for its customers when they search!
This is something well worth considering. You can set a radius around your location for a local market.
Write quality content for your website that’s unique and informative.
Use social media to your advantage, it’s free and a great way to advertise your products or services to local people or businesses.
I hope you’ve found this helpful and can take something from it that will help you.