How to Create Facebook Posts that Work for Small Businesses in North Wales

1. Use High-Quality Images

Images are incredibly important on Facebook. They catch the attention of users as they scroll through their newsfeed and can make your post stand out from the rest. When posting images, make sure they are high-quality and relevant to your business. Use images that showcase your products or services in the best possible light.

Here are some guidelines for image sizes on Facebook:

The recommended image size for a Facebook post is 1200 x 630 pixels. This size will ensure that your image is displayed correctly on both desktop and mobile devices and that it meets Facebook’s minimum resolution requirements.

It’s also worth noting that Facebook now allows for higher-resolution images, so if you have a larger image, it’s a good idea to upload it at the highest resolution possible while still maintaining a file size under 8 MB. This will ensure that your image looks crisp and clear when viewed on high-resolution screens.

• Profile picture: 180 x 180 pixels
• Cover photo: 820 x 312 pixels
• Shared image: 1200 x 630 pixels
• Shared link image: 1200 x 628 pixels
• Event image: 1920 x 1080 pixels
• Group cover photo: 1640 x 922 pixels

2. Use Engaging Captions

Your caption is your chance to engage your audience and entice them to click on your post. Keep your captions short and to the point, but also make sure they are engaging and informative. Use a call-to-action (CTA) to encourage your audience to take action, such as visiting your website or making a purchase.

3. Promote Your Website

At the very least include clear contact information, for example. to learn more call Peter on 01824 702375 to discuss your needs and obtain a FREE quotation.

Your website is a crucial component of your business, and Facebook is an excellent platform to promote it. Include a link to your website in your Facebook posts whenever possible. This will help drive traffic to your website and increase the visibility of your business online.

is all about promoting your website through your Facebook posts. Your website is the online home of your business, and it’s essential to drive traffic to it. By promoting your website on Facebook, you can increase the visibility of your business online and drive more traffic to your website. Here are some ways to promote your website through your Facebook posts:

1. Include a Link in Your Posts: Whenever you post on Facebook, include a link to your website. This can be done in the caption or in the post itself. Make sure the link is clickable, so users can easily visit your website.
2. Use a Call-to-Action: Use a call-to-action (CTA) in your posts to encourage users to visit your website. For example, you could use a CTA like “Visit our website to learn more” or “Check out our latest products on our website.”
3. Share Blog Posts: If you have a blog on your website, share your blog posts on Facebook. This can help drive traffic to your website and position you as an expert in your industry.
4. Share Product Pages: If you sell products on your website, share product pages on Facebook. This can help drive traffic to your website and increase sales.

Website Promotion Through Facebook Posts

Finally, it’s important to promote your website through your Facebook posts. Here are some tips:

• Include links to your website in your posts.
• Use Facebook ads to drive traffic to your website.
• Make sure your website is optimised for mobile – most Facebook users access the platform on their mobile devices.

By promoting your website through your Facebook posts, you can drive traffic and

Remember to always provide value in your posts, whether you’re promoting your website or not. By providing valuable content, you’ll keep your audience engaged and more likely to visit your website when you do include a link.

4. Use Hashtags

Hashtags are a great way to increase the reach of your Facebook posts. They allow users to find your content when they search for specific keywords. Use hashtags that are relevant to your business and your post. Don’t overuse hashtags, as this can make your post look cluttered and spammy.

Consider capitalising your hashtags. Example #webDesignNorthWales
Use relevant hashtags that relate to your business or industry.
Don’t overdo it with hashtags – one or two per post is enough.
Make sure your hashtags are easy to read and understand.

5. Use Facebook Ads

Facebook Ads are an excellent way to reach a larger audience and promote your business. You can create highly-targeted ads that reach people based on their interests, location, and more. Facebook Ads can be a bit complex to set up, but they are well worth the effort if you want to reach a wider audience.

Best Times to Post

The best time to post on Facebook will depend on your audience and their behaviour. Generally speaking, the best times to post on Facebook are:

• Weekdays between 10 am and 3 pm
• Wednesdays at 11 am and 1 pm

Frequency of Posts

Posting frequency is another important factor to consider when it comes to Facebook posting. Here are some tips:

• Post at least once every 2 days to keep your audience engaged.
• Don’t post too often – you don’t want to overwhelm your audience.
• Keep your posts consistent – this will help build your brand and keep your audience engaged.

However, it’s important to experiment with different posting times to see what works best for your audience.

Conclusion

Facebook is an excellent tool for small businesses in North Wales to reach a wider audience. By using high-quality images, engaging captions, promoting your website, using hashtags, and Facebook Ads, you can create Facebook posts that work for your business. If you need help creating Facebook posts, don’t hesitate to reach out to a social media marketing expert for assistance.